Society Tried To Keep Up With Pop Culture. What Happened Next Will Melt Your Brain.

Ashish Shakya

(Note: This was part of the HT Brunch cover story for 3rd August 2014. You can read the shorter print version here.)

“I cried because my 3G was down, until I met a man who had no smartphone.” – Rumi

The internet is arguably the greatest invention of the 21st century, second only to the polio vaccine and the cyborg that assumed the form of Mick Jagger many years ago. Like the best drugs in the world, it offers escape in enslavement and we’re only too happy to roll up our sleeves for the friendly neighbourhood wi-fi dealer. The sensory overload it offers is eclectic, to say the least. On the one hand, it allows us to obsess over a cancer-stricken chemistry teacher who joins an ad agency in the ‘60s so that he can drink Scotch all day and bide his time, before marching through an expanse of undulating…

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