Navdy’s Heads-Up Display Wants To Be The Safer Alternative To Using Your Smartphone While Driving


Frustrated with using the built-in infotainment system and his phone in his car, Doug Simpson, CEO and founder of Navdy, decided to create a Google Glass-reminiscent heads-up display to create a new and safer way to interact with smartphones while driving.

Now I know what you’re thinking — why is he using his phone while driving? Nowadays, smartphones have replaced built-in navigation systems and music players. But like these navigation systems, the touchscreen controls take the driver’s eyes off the road, increasing the chance to get into an accident by three times, according to the National Highway Traffic Safety Administration (NHTSA).

“At any given daylight moment across America, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving, a number that has held steady since 2010,” according to the NHTSA.

Navdy wants to change the way we interact with our connected devices while driving altogether…

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