Instagram users interact with brand posts at double the rate of Facebook users


It looks as if Instagram users love themselves some brand ads: According to Ad Age, in the second quarter of 2014 Instagram brand posts saw more than double the amount of interactions of Facebook (s FB) brand posts. Users liked, commented, and shared companies’ content on Instagram an average of 6,932 times per post, compared to Facebook’s 2,396 actions per post.

Ad Age pulled the numbers from Shareablee, a social media analytics firm, which defines “brand posts” as newsfeed posts made by brands, both promoted and otherwise. It doesn’t count sidebar ads.

The fact that the app is seeing such high engagement – beating out its older brother – bodes well for  Facebook when it decides to try making money off its $1 billion acquisition. At the moment, Instagram has only tested ads with a small round of Fortune 500 corporations like Taco Bell and Hollister. Mark Zuckerberg has shown no interest…

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